But by the time 10/10.30 am arrived, and I am very very sorry to have to say this, the sea resembled an industrial area in the outskirts of Naples.
This unfortunately is not uncommon. This is the harsh reality of a place that does little to defend it's natural beauty. Do you know what the Municipality's response to this problem is?
It's this meagre motorized paddle boat with two poor men unable to cope with the extent of the floating rubbish and the area (three main beaches) which they are supposed to keep clean. They come to Fornillo beach every other day around midday. By this time, the debris has extended right along the shore and is impossible to clean.
The tourists visiting, look on incredulous and have their photo's taken wading in the garbage.
The owners of the private beach establishments do their best to fish out refuse close to the shore with nets; meticulously clean the beach of anything washed up during the night and when questioned about the situation confess that they are embarrassed and ashamed -'Signora, mi vergogno' that such a sight should befall their shores.
The locals are different. They are philosophical and resigned to this phenomenon.
'Sono le corrente' - 'It's the tide's fault'- currents in the water bring the rubbish in from nearby is the excuse that I hear often.
It's come from a dumping in a local river; it is dumped by the yachts; people are trying to sabotage the tourist industry in Positano; are other reasons that are bandied about.
Whatever the reason, locals are determined to have their swim in the place that they consider the most beautiful on earth. To admit that there is a problem would be admitting that there are faults in the system. They let their children play in the water, waving away the rubbish or swimming beyond the tide of plastic, reasoning that the debris is superficial and that Positano has obtained the Blue Flag for micro biologically clean water again this year.
And again the tourists look on along the shore line.
As for myself , I don't even bother to go down. I would be too embarrassed to show my face and be associated with such a dump.
What would you do ?